Hyway Ramps
The Project
When Hyway reached out to Elevate Marketing in March 2024, they were looking for a marketing partner to roll out their new branding and bring it to life across every platform. This wasn’t just a logo update, it was a full rebrand designed to look sharp, stay consistent, and support long-term growth.
We managed the rollout end to end — from scheduling launch posts and emails, to project managing a professional photo and video shoot that created a strong content library for social, ads, and the new website. We also mapped out the layout of their new website to make sure it was aligned with Hyway’s business and marketing goals, and that the new branding flowed seamlessly throughout the site.
Since September 2024, we’ve managed Hyway’s social media and paid ads, creating content, running campaigns, and building an online presence that continues to grow and deliver results.
You can view their website here.
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Client since: March 2024
What We Did
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Managed a seamless rebrand launch across social, email, and digital channels
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Project managed a full video and photo shoot to create a strong content library
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Mapped out the new website layout and structure, working with Hyway’s developer to ensure the branding aligned with business and marketing goals
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Took on ongoing social media and ads management from September 2024, creating content and running campaigns to grow their audience, brand awareness, and drive sales
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Rolled out a 3-month Heavy Industrial ad campaign across Meta platforms, achieving a major uplift in sales and strong ROI from June–August 2025 (sales tripling compared to the same period in 2024).
These results highlight how strategic ad management and consistent creative execution can translate into measurable outcomes across both brand and sales performance.
Campaign Performance & Sales Results
Heavy Industrial Ramp Campaign
From June to August 2025, our ad campaigns reached more than over 73,000 people and generated 381,000+ ad views in three months
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Delivered 1,587 landing page views at an average cost of $0.61 per LPV (well above the $1–$2 industry benchmark)
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CTR: 1.36% across all creatives, with the Full Ramps Range video performing above B2B benchmarks
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The 6T Ramp video drove the majority of landing page traffic (950+ LPVs) at the lowest CPC
The sales data backed it up — these campaigns weren’t just driving awareness, they were converting into real sales.
Between June–August 2025, Hyway’s sales more than tripled compared to the same period in 2024:
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June: +162% increase (2.6× ROI)
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July: +390% increase (4.9× ROI)
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August: +352% increase (4.5× ROI)
That timing lines up directly with our campaign activity, confirming the ads were translating into real sales growth and proving the value of running consistent, well-targeted campaigns.
The Results
In less than a year, Hyway’s digital presence has been transformed. Their branding is consistent across every platform, their audience is growing, and their campaigns are delivering measurable outcomes.
Page followers increased from 171 to 527 in just three months, giving Hyway a much stronger base to build on. Engagement also lifted sharply, with content interactions up 266% compared to previous months.
Today, Hyway is standing out as the go-to brand for aluminum loading ramps in New Zealand, with a growing community of engaged followers and ad performance that continues to build momentum.
Campaign Highlights
Facebook Followers Campaign
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Grew Hyway’s page from 171 to 527 followers in three months (208% growth)
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Average cost per follower: $1.75 overall, with cold audiences delivering cheaper results than retargeting (both above industry benchmarks for B2B)
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Built a stronger base audience for ongoing campaigns
Heavy Industrial Ramp Ads ( Including 6 tonne ads)
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Delivered 1,587 landing page views between June–August 2025
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Average cost per landing page view: $0.61 (well above industry benchmarks of $1–$2 for industrial sectors)
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Click-through rate: 1.36% across all creatives, with the Full Ramps Range video performing above benchmark for B2B video ads
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The 6T Ramp video ads drove the bulk of results (950+ LPVs) at the lowest CPCs
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The Full Ramps Range video generated 400+ LPVs with the strongest CTR
