Greg Daly Real Estate
The Project
When Greg Daly Real Estate came on board in October 2025, their Facebook presence was minimal... mainly new listing photos, inconsistent posting, and no one on camera.
They wanted to be known as the real estate agency West Coast locals trust to buy and sell with... with a stronger following, stronger local connection, and more enquiries and listings.
The Challenge
Real estate is built on connection and trust... and online, trust is built through familiarity. If people don’t recognise your team, don’t feel connected to your brand, and don’t see you show up consistently... they scroll on.
GDRE already had a strong local reputation... the goal was to make sure the brand felt just as credible and familiar online.
Client since: October 2025
The Strategy
Real estate is built on connection and trust... so the strategy focused on building familiarity, credibility, and visibility, while also running paid campaigns that drive action.
Key shifts we implemented:
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A clear content plan beyond “just listings”... mixing community, trust building content, and consistent posting
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Bringing the family run team to the front of the brand... showcasing Mitch, Zoe, Deedee and Greg more consistently
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Reels and on camera content as a core pillar... because in 2026, video is not optional in real estate, it’s the standard. If you aren’t on camera, you will be left behind
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Property content shoots to capture quality video assets... used for listing Reels, agent visibility, and stronger buyer connection
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Meta campaigns optimised for action... tracking landing page views and refining creative based on what performs
What We Did
Services delivered:
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Social media management
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Meta ads management
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Social media strategy and content planning
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Campaign planning and rollout
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Property content shoots (photo + video)
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Reel creation focused on listings and agent visibility
These results highlight how strategic ad management and consistent creative execution can translate into measurable outcomes across both brand and sales performance.
Campaign rollouts
Trade Me Premium Promo + Meta Ads (1 Oct to 19 Dec 2025)
Goal... generate leads and enquiries, and drive uptake of premium listing upgrades.
West Coast Pet Calendar Competition (6 Oct to 31 Oct 2025), organic
Goal... drive entries, engagement, and community connection through a local campaign.
List Local Win Local Christmas Campaign (8 Oct to 19 Dec 2025), organic + paid support
Goal... encourage new listings, support local business, and increase enquiries.
Incentive... 20 local vouchers valued at $2,000.
Christmas Ham Giveaway (December), organic
Goal... support a deserving West Coast family, while building genuine community engagement.
The Results
Facebook reach and growth (Oct 2025 to mid Jan 2026)
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473,181 total views
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Organic vs Paid: 396,423 organic views, 64,804 paid views
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+271 new followers ... up 298.5% since starting in October
Paid results highlights (Meta ads)
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List Local Win Local video ad: 462 landing page views at $0.35 per landing page view ... $159.64 spend
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Trade Me Platinum Listing promo: 360 landing page views at $0.52 per landing page view ... $187.80 spend
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Ongoing testing and optimisation based on landing page view performance
Organic campaign highlights
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West Coast Pet Calendar Competition: 27.4K views, 411 comments
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Christmas Ham Giveaway: 16.8K reach, 244 comments
This partnership has been about more than numbers... it’s about positioning.
GDRE is a trusted, family run team... and now the brand reflects that. By bringing the agents on camera and into Reels, we’ve built a more human and high trust presence that helps buyers and sellers feel connected to the people behind the listings.
What’s next
In 2026, we’ll keep building on this foundation... more on camera content, more listing Reels, more consistency, and scaling what performs best in paid.
Real estate marketing is moving fast... and the agencies who show up with video, personality, and a clear strategy will lead the market.
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