Coast Agri
Branding | Graphic Design | Photography | Website Design
Coast Agri is a West Coast-based agribusiness advisory service created to provide practical, straightforward support for farmers across the region.
For this project, we worked with founder Nick to build the Coast Agri brand from the ground up, creating a clean, modern and professional identity that reflected both the business he wanted to build and the region it was created for.
The Goal
Nick had a very clear vision from the start. He wanted a brand that felt professional, modern and credible, without unnecessary fluff.
The goal was to create a brand that would:
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establish Coast Agri with a strong and professional presence from day one
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feel modern, practical and approachable
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connect naturally with the West Coast agricultural sector
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subtly reflect the landscape and environment Coast Agri operates within
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remain consistent across everything from vehicle signage and stationery through to digital marketing and the website
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provide a strong foundation for the business to grow from
Our Approach
We started by getting clear on Nick’s vision for Coast Agri, the clients he wanted to work with and how he wanted the business to be perceived.
From there, we developed a complete visual identity centred around a clean, contemporary logo and a colour palette inspired by the West Coast rural landscape.
The brand mark subtly incorporates a mountain-inspired “A”, alongside a flowing land and sea connection that reflects the unique geography of the West Coast. A custom topographic pattern was also developed to add another distinctive brand element and strengthen that connection to place.
The result is a brand that feels distinctly Coast Agri without leaning too heavily into traditional rural branding.
What We Delivered
For this project, we delivered:
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Brand strategy and creative direction
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Full brand identity
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Primary and secondary logo variations
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Custom brand mark
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Colour palette
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Typography direction
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Custom topographic brand pattern
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Comprehensive brand guidelines
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Business card design
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Letterhead design
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Vehicle signage
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Professional brand photography
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Website design and development
Brand Identity & Website Design
Once the visual identity was established, the focus shifted to creating a consistent brand presence across every touchpoint.
The Coast Agri brand was rolled out across business cards, letterheads, vehicle signage and professional brand photography, giving the business a polished and cohesive look from day one.
We also designed and built the Coast Agri website, creating a professional digital home that clearly communicates the business, its services and how West Coast farmers can get in touch.
The finished project gives Coast Agri a strong foundation to build from, with a brand that feels considered, distinctive and completely aligned with the business Nick set out to create.
View Coast Agri website here
